Quality of Experience (QoE) information allows broadband service providers to reduce churn, through improved customer satisfaction, while also saving money with fewer support calls. In addition, operators can offer their customers a range of price points and service levels enabling them to optimize the usage of network resources. With granular application shaping, rate limiting and application insights, broadband service providers have immediate access to the information and controls they need to optimize end user experiences and be the service provider of choice.