Unable to access device after resetting to defaults

I wish if someone can help me with this. I was able to reach this page after the power cycle reset but after I select Boot - Default mode and reboot. I could not get it again at 169.254.1.1? Do I miss something?

Did u add IP from class 169.254.x.x/255.255.0.0 to your PC ?

Sometimes, I have found, that doing a factory reset needs to be done two and sometimes 3 times to make it stick.